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Jim Keenan says he’s probably on LinkedIn more than he should be—at least a few times a day. But if the measure of where professionals should spend their time is looking at what helps grow their businesses most, Keenan is exactly where he should be.The founder of sales consultancy A Sales Guy and author of Not Taught: What It Takes to Be Successful in the 21st Century That Nobody’s Teaching You has amassed more than 20,000 followers on the business-focused social media platform, and routinely books speaking engagements and gets inquiries from new clients. His articles attract anywhere from 700 to 7,000 page views on average, he says.

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